The advice was given by Governor Ibikunle Amosun of Ogun State in Abeokuta at the weekend while opening the 45th Annual General Meeting/Congress of the Association of Advertising Agencies of Nigeria (AAAN).
Represented by the Commissioner for Information and Strategy, Mr. Dayo Adeneye, he urged practitioners to stick to the ethical code of the profession, especially as politics is in the air, by avoiding divisive and inciting messages.
The governor noted that it was by avoiding such that the country can attract more investors and advertising agencies.
The theme of the AGM/Congress, which is ‘Growing the Economic Pot: The Role of Advertising,’ attracted the cream of the profession and prominent personalities from other fields.
The keynote address was delivered by Mr. John Mommoh, CEO, Channels Media Group, who was represented by Mr. Kingsley Uranta, an Assistant General Manager of the company.
Mommoh noted that the AGM has offered the industry another opportunity to review its processes.
He advised practitioners to keep track of changes in their practice so as to improve knowledge and efficiency.
Mommoh added that with new technologies, the impact of advertising is now more measurable.
Leading the discussion on the keynote address was Mr. Philip Isakpa, publisher of Business AM.
He was joined by Kelechi Nwosu, Managing Director, TBWA Concepts; and Lanre Adisa, Managing Director, Noah’s Ark.
Adisa noted that agencies have helped brands to grow, but added that many agencies are still traditional in orientation and need to reappraise their roles for improved efficiency and respect.