In 2016, the premium brand signed landmark deals with European football giants Chelsea, Barcelona, Arsenal, Juventus, Real Madrid, Paris Saint-Germain and Manchester City.
The brand also became the first official beer partner of the Nigeria Professional Football League (NPFL).
The big beer brand signed a deal with the Nigeria Football Federation as the official beer of the Super Eagles to provide support to players and the coaching crew, as well as offering premium satisfaction to over 180 million passionate fans that will be cheering the Super Eagles in the ‘Nigeria United We Shine’ campaign before, during and after their international matches.
The Super Eagles qualified for their sixth mundial after going past the qualification phase that had Algeria, Cameroon and Zambia – all former African champions.
The Super Eagles were pitted against Argentina, Croatia and Iceland in Group D of the mundial in Russia and even though they could not make it out of the group, they put in a spirited performance that still left Nigerian fans both home and abroad believing in their abilities and confident that the future is bright and just as a star shines brightly to bring hope, Star Lager Beer is here to stick with the Super Eagles.
In an effort to ensure the partnership between Star Lager Beer and the Super Eagles is a fruitful one, the pioneer beer brand in Nigeria has carried out some activities that has engaged supporters.