Domino’s Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen yoghurt have taken a stand for literacy this new school season. The brands in collaboration with the Slum2School organization are out to ensure a thousand children from slums in Nigeria are placed in schools this year.
Eat’N’Go has proven itself to be a true sweetheart that not only serves mouthwatering treats but also a compassionate company out to make Nigeria a better place one cause at a time. Joining the cause of Quality Education for all children, the company is ready to start a fundraising, throw a party and do all within its reach to help kids go to school.
During this year’s Literacy Day, Saturday 8th of September 2018, Eat’N’Go has joined Slum2school for a community outreach at Tarkwa Bay, bringing delicious treats: pizzas, ice cream and frozen yoghurts to the underserved kids of Tarkwa Bay. More than 50 of the company’s employees joined in the 100 Slum2school volunteers and served more than a thousand kids. It was a day full of fun, children’s laughter and of course, delicious treats. Beyond putting smiles on children’s faces, it was also a very important day to grow relationship with the community and enrol children to the school programs.
Eat’N’Go’s key partners joined in the volunteering effort for the day, with Coca-Cola donating water and Coke Zero for the kids, Peteshore Concepts donating some t-shirts as prizes for the spelling bee contests and social media partner Penzaarville Africa joining in for the fun of the day.
Shedding more light on the brands’ plan for the literacy day; Amalia Sebakunzi, Marketing Director for Eat‘N’Go commented that “There is the formal aspect of signing up the kids but beyond this, we made it a fun day for the kids with pizza, ice cream and yoghurt. It’s our own way of saying education is fun”.
Otto Orondaam, founder Slum2School added “this is part of our activities for the “a thousand dreams campaign” which we have been running for some weeks now. This year has been special to us as not only do we have organizations like Eat’N’Go on this literacy journey with us, we also have hundreds of Nigerians who have taken it upon themselves to help sponsor children from various underserved communities to go to school this forthcoming session.”
Cold Stone Creamery took it up a notch this year by creating special flavours for the cause of literacy. Marketing Coordinator for Cold Stone Creamery Bimpe Olanrewaju explained “This year, we decided to invite our customers into this tasty fundraising by offering the new Rainbow Candy and Orange Crust Cream creations. For every cup of these new flavors sold, the company will be donating 100 Naira back to the cause, with the objective of sending 100 kids to school by October. These creations were imagined through the help of asking kids in our stores what their dream flavors would be and voila, they now have these new amazing Creations to enjoy!! This will be a sweet sweet way to go back to school for all the kids this year."
The creations: Rainbow Candy is a delightful mix of Cotton candy ice-cream, the chewy deliciousness of Gummy Bears, Rainbow Sprinkles and Caramel while Orange Crust Cream is mix of Orange Dreamsicle ice cream, whipped cream, pie crust, caramel and Gummy bears .
The Eat’N’Go and Slum2School’s relationship is a year old and waxing stronger as both organizations share a passion to promote Quality Education for all in Nigeria .