Enhancing Financial Innovation & Access (EFInA), a leading financial sector development organization, has organized a workshop for journalists in Lagos to promote financial inclusion and improved existing financial awareness and literacy of the under banked using existing media infrastructure for efficient adoption of the financial services in Nigeria.
In his address, EFInA board chairman, Segun Akerele, emphasized the importance of collaboration among all stakeholders including the media to reduce the rate of financial exclusion.
The Communication Specialist, EFInA, Temitope Otumara, noted that financial inclusion and inclusive growth are not just policy choices, but policy imperatives, which determined the long-term financial stability and sustainability of the economic and social order.
She said: “We need to ensure that all of us are collectively willing to walk that extra mile to ensure that our fellow countrymen get easy access to the financial system by leading the initiative and spreading our message far and wide.”
Also, the company’s Grant Manager, Suzanne Adeoye, said: “No organization can drive financial inclusion alone so EFInA will be working with the media to increase financial services awareness and literacy to the under banked.”
In her remarks, the founder and Chief Executive of Bestman Games Limited, Mrs. Nimi Akinkugbe, said the three core purpose of the media is to inform, influence and entertain, stressing that an improved Financial Awareness & Financial Literacy effort from the media could result in more discerning choice of investment and other financial products by consumers, which would make financial institutions respond innovatively to consumer demand and leads to a more efficient financial system.
Speaking, on the role of media in driving financial inclusion, Chief Executive Officer of Anakle, Editi Efiong, enlightened participants drawn from the banks, fintechs, media and other stakeholders that the essence of simplifying finance message or story is for the under banked to understand.
He noted that there is a need for the message to be localized on community basis to drive adoption of the services in the rural areas as most of them do not trust the financial system based on little or no understanding on how it works.